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Keywords are one of the main elements of SEO In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google resultsTo find ranking keywords for your site or a competitors site using Keyword Explorer, follow these steps Type in your website URL into Keyword Explorer Select the country where you audience is based Click the Analyze button You'll see Top Ranking Keywords Click Ranking Keywords on the left panel to view more keywordsIf you want your website to attract searchers, you need to use strong keywords in your website titles and website text These brief words should realistically identify and describe your site Keyword Tool is the world standard of webmaster research to test search words in use and to find new keyword suggestions Seo Keyword Research Guide For Simplified Keywords definition